Email Marketing Tips For Beginners

Many companies are operating just fine without a website. But to thrive in today's economy, a company must market themselves using email marketing.
Your customers or clients need to hear from you so they know you're still in business. Sending an offer or a discount on your products or services would be a great way to say thank you for their continued business. With prospects, email marketing builds a relationship and greatly improves the chance of them buying or using your services. Research shows it takes 7 to 9 points of contact to ever make a sale and you may never make it to the second point.
The question we often receive is this: "Don't I have to have a website first? How can I use email marketing without a website"?
Email marketing works great without a website. Think of how you do business now. How are your customers buying from you now? Do they call you when they need you again? Or do they stop by your store? Either way, email marketing reminds them of your business and places your phone number or address at their finger tips. When they need you, you are there - in that inbox where people look multiple times a day.
If you have a website, remember that people need to know about it and think of searching for it. With the millions of sites on the internet, how will they find you? If you're not prepared to spend money on a website that pulls internet browsers to you, be proactive by sending emails to them.
Studies show that 86% of people will buy from you again when given a valuable follow-up offer! 86 percent! That number is huge. It costs several times more to get a new client than to keep an old one so it is crucial to build loyalty with your existing customer base. When you have a list of interested prospects, stay in touch with them by sending valuable content to build credibility and trust. Email marketing is the best way to turn prospects into buyers.
One way to increase subscribers to your email list is with a lead capture page. This is a "one-page website" with the sole purpose is to capture one's email address. You advertise an offer such as "50% Off Hair Color; Go to www.phoenixhairsalon.com to get your coupon". A person goes to that site, enters her email address and we email her the coupon. Now we have her email to continue emailing her! Ah ha! This lead capture page is extremely economical to build and maintain because it's only a one-page site, nothing as complicated as a full blown website.